Best SEO tools for small businesses

SEO (Search engine optimization) tools aren’t just for large corporations and businesses with the means to invest in pricey platforms. SEO tools benefits even the small businesses. The best SEO tools for small businesses make optimization very simple.

The better your SEO, more the number of organic visitors your site will receive, which means more opportunities for your small business to capitalise on free organic visitors and enjoy higher revenue.

You can make the most of the time and resources you have to be relevant & competitive in your niche when you use the below mentioned best SEO tools for small businesses.

Of course, we understand that smaller businesses often have a limited budget, which is why we’ve included a wide variety of free tools to help you optimise without breaking the bank.

Best SEO tools for small businesses checklist:

#1. Google Search Console & Google Analytics

Google Search Console & Google Analytics
Google Search Console and Google Analytics

Both of these free SEO tools are a must-have for businesses of any size, be it a small business or a huge corporation. Google Search Console is a free SEO tool provided by Google.

You’ll get alerts if Google finds errors on your website once you’ve set up your account, and you’ll be able to see important statistics like number of clicks per keyword, keyword rankings, number of times your website appeared in the search results per keyword, and your click through rate when your website appeared in the search results once you’ve set up your account.

You can also connect your Google Search Console to Google Analytics to gain access to even more reporting features in your Analytics account. For example, once these two tools are linked, you’ll be able to check click through rates, keyword rankings, impressions, and the landing pages that rank in Google in your Analytics dashboard.

#2. free SEO tools

This is our very own bundled all-in-one 100% free & professional SEO tool set that is perfect for any small businesses starting out. Our aim is to make search engine optimization easy.

We provide a wide range of SEO tools including backlink maker, XML sitemap generator, article rewriter, keyword suggestion tool, plagiarism checker and many more.

By making our tools intuitive and easy to understand, we’ve helped thousands of small-business owners, webmasters and SEO professionals improve their online presence.

Also, we don’t require you to create an account, login to your account or solve an annoying CAPTCHA every time you want to make a query so you can focus and seamlessly breeze through your SEO optimizing journey without any headache, because we’ve faced the same annoying problems you face when using a typical SEO tool.

#3. Mangools Suite

Mangools Suite

One of our favorite SEO tools is Mangools Suite. It’s incredibly simple to use, plus they also offer a 10-day free trial- NO CREDIT CARD NEEDED. For example, keyword research can be as simple as entering a competitor’s website and letting Mangools assess it.

Mangools allows you to analyze search engine results in over 52,000 areas, ensuring local accuracy in addition to the already excellent SERPWatcher features.

Through one sophisticated system, you can mine competitors’ backlinks, assess any site’s SEO authority, and find the most valuable content.

Overall, this SEO toolkit gives you a great value for your money. Even better, it has a scalable pricing structure. Choose between the free version, which is usually enough, the basic paid option, or the premium or agency editions, which provide additional functionality.

You can try the embedded Mangools KWFinder above to find a long tail keyword with low SEO difficulty to rank for.

#4. Ahrefs


Ahrefs is the ideal tool for everything that has to do with backlinking and linking. It, too, is an all-in-one toolkit, but the system’s strength lies in linking.

While their paid plans may be a bit pricey, we believe that if you’ve got a budget that can afford their plans, then they are 100% worth the money.

Besides, they also offer a suite of free webmaster tools which you can sign up for completely free and is also a must-have tool that tracks your domain authority (Ahrefs proprietary metric), your organic keywords that you rank for, the search traffic you get, # of backlinks and many more incredibly useful and essential metrics.

It has the industry’s greatest backlink database, with over 19 trillion known links, as it is the second-most-active web crawler after Google. Among other things, you may track domain and page-level analytics, backlink profiles, and a detailed breakdown of all outbound links.

The broken link checker is just as powerful, providing a simple way to fix what’s broken, remove dead internal links, and stay on top of your site with scheduled crawls for new dead links.

#5. Lowfruits

Like most websites on this list, Lowfruits also offers a hybrid of free & paid plans, but it’s free plan should be enough for most small businesses.

This is a unique tool that will help you find “lowfruits” or webpages for certain keywords that currently appear on the SERP (Search Engine Page Results) that you can easily knock off and replace with your own content instead.

It does this by finding related keywords where pages with low domain authority and forums appear on the 1st page SERP, which will in turn allow you to target these keywords and replace those webpages by making even a slightly better version of the currently ranking lowfruits.

This is also one of the must-have tools for small businesses on our checklist.

#6. SEOquake


SEOquake is a free browser plugin/extension that has an all-in-one SEO tool set. Essentially, it’s a great quick reference tool for assessing both your own and the competition’s websites. Individual page SEO metrics or a full SEO Audit feature that examines the quality of a site’s on-page and off-page SEO in real time.

#7. BrightLocal


BrightLocal is great for small local businesses looking to improve their internet presence while conveying a positive image to potential clients.

Citations (directory listings with your company name and contact information) are crucial for ranking high in Google Map’s local search results. This is where BrightLocal comes in.

You can add a company to Citation Finder (one of the tools offered by BrightLocal) along with certain important keywords. After you’ve entered your business information, Citation Finder will run for a few minutes and offer you with a list of citation opportunities that your competitors have.

BrightLocal allows you to locate and analyze keywords, conduct local SEO audits, track rivals, and monitor and safeguard your online business reputation—all of which are critical for a local business to prosper.

You may schedule a BrightLocal platform demo or sign up for a 14-day free trial to learn more about the platform. The BrightLocal Academy, which is available for free, also provides detailed training on how to use the platform for local SEO.

#8. Google Keyword Planner

Google Keyword Planner
Google Keyword Planner

Google’s Keyword Planner which comes in the tools section of the Google Ads account is a great tool for coming up with long tail keywords that actually get search volume and for checking search volume forecasts if you plan on running a Google Ads campaign as well.

The reason it’s so far down the list is because initially this tool used to provide exact search volume for keywords, but recently they have deprecated the tool to only show search volume in ranges of powers of 10 which might not be the most accurate.

But it’s free anyway and still a very useful SEO tool for any small businesses.

#9. Ubersuggest


Ubersuggest is a one-stop shop for SEO services, providing plans for individuals, corporations, and enterprises. Its primary goal is to come up with new keyword suggestions based on long-tail variations of search phrases. These are search phrases with a low volume of searches and a low level of competition.

Ubersuggest will also provide keyword statistics and analytics, such as search volume.

Ubersuggest also provides options for expressing a keyword as a question. This is useful in marketing since it allows you to figure out what solutions you can offer to searchers.

The tool is particularly useful for prepositions and comparisons, demonstrating how you can turn a term into a sentence.

Users may reverse engineer competition SEO, which is one of Ubersuggest’s strongest features. Users can learn about a competitor’s methods by typing their domain, which includes page rankings for popular keywords, top-performing content, and keyword ideas.

If you’re tight on budget then Ubersuggest’s free keyword tool is a great asset especially it’s keyword SEO difficulty metric which will tell you how easy it would be to rank for a certain keyword so your business can go after certain untapped keywords which will be easy rank for as well.

#10. Screaming Frog

Screaming Frog
Screaming Frog

With a very bizarre name, Screaming Frog is another SEO tool with a plethora of features. The free SEO Spider tool, which you can use to swiftly conduct a technical SEO audit of your website, is what sets it apart.

To get started, simply fill in your website’s domain name and click Start after downloading the application.

The best part is that this program is completely free (for crawling up to 500 URLs per website which should be enough for most small businesses).

All you have to do now is enter the website’s domain name and click Start after downloading the tool.

You will view a full audit of all of your webpages in just a few minutes. You can discover issues in everything from meta tags to error status codes without having to manually audit each and every page on your website.

Wrapping up

As we come to an end of this article, it’s time for you to go out there, build a great SEO strategy using the tools we mentioned here and crush your competitors.

Good luck!

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Written by Ashbrak

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