Choosing the appropriate email marketing service provider for your needs might make or break your campaign’s success. Let’s compare two of the most popular email marketing services: GetResponse and AWeber.
Here’s a TL;DR table below for those of you who are short on time:
Summary: Feature-by-feature comparison
|Payment integration (Paypal, Stripe)||✔️||✔️|
|Visual workflow builder||✔️||❌|
|Facebook ads integration||✔️||❌|
|User experience (UX)||Good||Excellent|
AWeber is an email marketing platform that focuses exclusively on automation and segmentation (categorising your email subscribers on set criteria). It includes features like customizable email lists and analytic tools to help it achieve its goal.
GetResponse, on the other hand, serves multiple purposes and is hence connected with a wide range of products. You can use this tool to create and send business emails, as well as track and optimize your marketing campaigns using marketing automation.
In a nutshell, GetResponse provides:
- Software for Email Marketing
- Landing page for product promotion (templates included)
- Advanced marketing automation features
- Built-in Customer Relationship Management (CRM) software
GetResponse vs AWeber pricing
Note: The prices shown below are for per-monthly basis, if you opt for an annual plan, you’ll get extra discount.
- Free plan — featuring a list of up to 500 subscribers, a free plan will allow you to use key GetResponse capabilities. Also, note that GetResponse adverts will be added to your emails for a free plan.
- Email marketing plan — for $19 a month, you can send an unlimited number of emails to a maximum of 1,000 subscribers.
- Marketing Automation plan — prices start at $59 per month, for up to 1,000 subscribers.
- Ecommerce Marketing plan — $119 per month for up to 1,000 subscribers.
- Max plan — offers customised pricing.
- Max2 plan — offers customised pricing.
You can select between two Aweber plans:
AWeber Free, as the name implies, allows you to utilize the product for free.
There are limitations, as with GetResponse’s free plan: it’s only free for customers with fewer than 500 subscribers. Any newsletters you send will also include AWeber’s promo banners.
Despite these limitations, it’s a viable choice for new small businesses who don’t yet have a huge mailing list but want to start their email marketing campaigns right away.
The following pricing structure applies to “AWeber Pro”, which unlocks all of the platform’s primary features:
- $19.99 per month for up to 500 subscribers
- $29.99 per month for 501 to 2,500 subscribers
- $49.99 per month for 2,501 to 5,000 subscribers
- $69.99 per month for 5,001 to 10,000 subscribers
- $149.99 per month for 10,000 to 25,000 subscribers
- You’ll have to contact them if you have more than 25,000 subscribers and get custom pricing.
GetResponse comes out on top in terms of price for 2,500 subscribers & under for small-medium businesses. GetResponse costs $19 for up to 1000 subscribers, but AWeber on the other hand costs $19.99 for only 500 subscribers.
Although, AWeber starts to become the more cost-effective option, higher up the price ladder we go (for more than 2500 subscribers’ list).
Even so, GetResponse offers significant discounts if you pay for one or two years at once: 18% and 30%, respectively.
|Subscriber List size||GetResponse Email Marketing plan||AWeber Pro|
|<50000||$299||Contact for pricing|
|<100000||$539||Contact for pricing|
- Email templates — It comes with over 500 email templates and a drag-and-drop editor that makes creating emails a breeze.
- Preview feature — This lets you view (split-test) how your email appears on different devices.
- Calendar — This allows you to automate and organise email messages at the optimal time for the majority of your contacts.
- Analytics — This gives you access to all information, such as opens, clicks, and shares.
- Conversion funnel — Prebuilt funnels designed to help you run automated marketing campaigns.
- Email lists — Allows segmented email lists to be created.
- Marketing automation — You can use powerful filters, conditions and actions to build a process that matches the subscriber’s experience.
- Webinar builder — GetResponse also allows you to launch and host webinars, a feature that AWeber lacks.
- Landing page builder — While both GetResponse & AWeber have this feature, GetResponse offers a more advanced landing page builder.
- Live chat — GetResponse also offers a live chat solution to connect with your audience online, another feature that AWeber lacks.
- Website builder — GetResponse provides you with a basic website builder, this is also unavailable in AWeber.
- Email templates — It includes over 700 mobile-friendly email layouts.
- Split-testing — You also get the same preview feature here as with GetResponse.
- Email automation — Aweber makes it simple to automate email sequences with advanced automation features, just like GetResponse.
- Segmenting email — Allows you to send personalised emails to a select group of subscribers.
- Email campaigns — Allows you to schedule and manage all of your email messages in advance, even from your mobiles.
- Analytics — AWeber also has excellent analytics reporting like it’s competitor.
- Team hub — Allows several users to collaborate on the same account.
- Landing page builder — While AWeber does have a more basic landing page builder, it’s also more user friendly than GetResponse at the same time.
Both systems provide the necessary elements for email marketing. GetResponse gives you more options for creating and customising your emails. AWeber, on the other hand, has a lot of automation features.
Managing subscribers and segmentation
Managing your subscribers might help you increase your return on investment.
GetResponse allows you to categorise your subscribers in a variety of ways, including those who have clicked on your links, what they bought, and their geography. By introducing custom options, you can provide them with a more personalised experience.
AWeber, like Getresponse, also offers several similar segmentation and subscription management features.
GetResponse’s webinar platform lets you launch and host webinars directly from the dashboard.
This is handy since it eliminates the need for a third-party technology to host webinars. AWeber, on the other hand, is missing this crucial feature.
Both softwares feature a well-organized display that makes it easy to access information. They give you information like email open rates, Return on Investment, and links click-through.
They also provide numerous reporting tools that are really useful for making your campaigns more efficient.
Ease-of-use is an important element to consider because you must feel confident and comfortable using something you’re paying for.
From logging in to setting up your account and using it, GetResponse features a simple interface. You can quickly create a mailing list by uploading a CSV file or manually adding the addresses.
It includes a well-organized dashboard that enhances the user experience.
The “Quick Actions” section on the main page allows you to quickly create emails and set up marketing features without having to use navigation tools.
AWeber lets you to build a list by manually adding people or by uploading contacts in bulk using a CSV file.
When users sign up to your list, you can send them personalised emails.
The dashboard shows basic information about your subscribers, such as the most recent newsletter sent.
Both GetResponse & AWeber are pretty easy to use so you’ll have to make your decision on one of the factors.
When to choose GetResponse
GetResponse markets itself as an all-in-one marketing platform. The platform offers highly enticing price and the option to sell products if you want an integrated solution that works well with other corporate software and gives thorough analytics and lead management.
GetResponse can readily scale to meet enterprise needs, but the abundance of capabilities may be excessive for smaller businesses that merely require an email marketing solution.
It also has CRM capabilities, however it isn’t as comprehensive as a dedicated CRM application. Even so, this can be useful, especially for smaller businesses that don’t want to spend on a lot of extra software.
When to choose AWeber
GetResponse is a jack-of-all-trades, whereas AWeber is solely focused on email marketing for businesses. If you already have sophisticated CRM and marketing automation solutions, AWeber could be just what you’re looking for.
AWeber integrates with a variety of tools and has a large number of integrations. More email templates, phone assistance, and flawless compatibility with AMP and the Gmail mobile app are among the other special perks.
Another significant benefit of AWeber is that regardless of which subscription bundle you choose, you will have access to all functionalities.
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