Link Baiting
The term “link baiting” refers to a set of tactics for attracting backlinks to web pages. This strategy enhances the likelihood of your website being linked to by other sites.

The fundamental goal of Search Engine Optimization (SEO) is to attain the highest rankings on search engines and to obtain backlinks from authoritative, powerful, and well-branded websites, be that through link building or link baiting.

You must work hard to gain the attention of the owners of those websites in order to attain this goal. That’s the whole point of link baiting!

What’s Link Baiting?

Link baiting is a tactic for attracting natural, high-volume backlinks to a domain by developing pages and digital content.

This strategy enhances the likelihood of your website being linked to by other sites.

Furthermore, because it is a solid SEO tactic, it raises your search engine rating, allowing you to access a larger number of users and hence potential consumers.

“How much will this cost me?” you might be thinking right now. The answer is a resounding “nada!”, well at least no money.

After all, paying for promotional content does not ensure success and often results in a waste of time and money.

The goal of link baiting is to be able to take advantage of opportunities that arise naturally.

Later on in the article, we’ll show you some successful link baiting tactics that you can use in your own website.

The fundamental concept, though, is to design pages that provide value to the users and make them want to share it with others.

What’s the Difference Between Link Baiting and Link Building?

If you google link baiting, you’ll most probably come across another term: link building. These, however, are not the same.

Although, both concepts have the same goal: to get backlinks.

Link building, on one hand, qualifies for when you actively seek out backlinks through activities such as guest posts, collaboration with influencers, and social media marketing.

To put it another way, link building necessitates a concerted effort on the part of website owners to a link back to their website by other external pages.

Link baiting accomplishes the same thing, but in a more “organic” manner.

It is built on the content’s popularity & their potential to go “viral”, the generation of information, the exposure of creative ideas, and the creation of original and distinctive content that satisfies the needs of the buyer.

As a result, it captures the attention of the target audience, who will share or link to the material due to their passion for it.

Both of these methods, however, are not mutually exclusive. On the contrary, you will achieve better results if you combine them in a digital marketing strategy.

It’s critical to understand their differences and how they compliment one another.

How do you come up with a link baiting strategy?

Each link baiting approach is unique, as it is determined by the sort of link you wish to obtain. Consider the following scenario:

  • Do you want your content to go viral? You should encourage users to share your material on social media.
  • Do you desire more domain authority? Getting a referral from a corporate blog through some case study is the great example.

So, how do you go about creating a successful link baiting strategy? Here are a couple more pointers to get you started:

Analytical statistics

Statistics are crucial in marketing. You can do the following with them:

  • Analyze keywords for which you wish to receive backlinks utilising SEO tools like SEMRush or Ahrefs.
  • Investigate your competitors in order to create unique content that outperforms theirs.

Choosing a goal & format

Everything begins with a goal. Would you want to:

  • Inform?
  • Attract?
  • Motivate?
  • Entertain?
  • Persuade?

After you’ve identified your aim, you’ll need to decide on the best format to pique the buyer’s attention.

  • Authoritative articles are lengthy pieces of material that go over a topic completely and thoroughly. They are frequently used as references in related blogs, therefore they must provide useful and important information.
  • News and interviews are excellent sources of backlinks from social media and traditional media.
  • Controversies, comparisons, and discussions create a lot of backlinks because of their high prominence.

Consider the following scenario:

In general, you should concentrate on an appealing concept with a well-defined aim and a visible and engaging structure.

The value of link baiting is in the content itself, which is what creates the audience or target audience. This, in turn, helps to create content and increases the value of brands.

After that, you can start planning content promotion, which begins with determining the type of material that would work for your company.

Continue reading for some examples!

4 Successful Link Baiting Content Examples

In this part, we’ll go over four different sorts of content that work well for link baiting, along with some samples.

1. Regularly updated materials & news

To begin, select a contemporary topic that pertains to your niche and be among the first to publish material with your professional commentary.

If you know how to quickly uncover reliable material, this type of link baiting content can be very effective.

In this manner, you can pique people’s interest in something new and put yourself ahead of the pack when it becomes popular.

Take the recent buzz for the Metaverse & blockchain technology, for example. It is slowly but definitely changing our world & gearing us for a new paradigm shift.

The first people to write about this topic got a lot of attention and shares.

The first mover advantage will always be very great and if you can, you should capitalize on it.

But we also understand, being the first to something is difficult so let’s break down a few other things that you can do instead if this is not feasible.

2. Engaging & Interactive content

We always ask ourselves the same question before deciding on a digital marketing strategy: “What is the ideal content format for attracting and retaining users?”

Interactive content definitely tops the list.

It’s a unique and new approach to generating engagement through creative content, which leads to social media sharing and referrals.

This type of content improves the user experience by influencing consumers with appealing and optimised visual elements that deliver useful information and lead to conversion.

Consider the following examples of interactive content that can assist you in achieving your marketing objectives:


Ebooks are one of the most effective and innovative content marketing tactics.

It is assumed that after the user’s initial encounter with a topic, their interest will grow and they would desire to get more content in the future.

The most practical solution for meeting the requirement for deeper information on a certain topic is the interactive digital book.

In this case, ebook helps the reader by leading them through the issues that are most important to them and about which they have questions or are interested.

That’s also why giving your potential customers a free ebook is one of the most popular ways for affiliate marketers to lure in more users.

Oberlo is one example of a business that employs this strategy

Oberlo Ebooks
Oberlo Ebooks


Infographics are a great technique to guide leads based on where they are in the buyer’s journey.

Working with content geared for the top of the funnel, or awareness stage, is a great idea.

It’s critical that you understand that this type of content rarely converts well. It is, nevertheless, instructive, engaging and includes useful information for consumers.

Check out this infographics-focused page from that received well over 960+ backlinks, several of them from 90+ Domain Rating webpages. The page went viral as it combined a slew of common misconceptions into a single piece.

You can use the free version of Canva to quickly create an infographic.

Infographics for Link Baiting

Checkers, Tools & Calculators

This form of content has a large impact on the audience since it allows users to use your tools (or a checker or calculator) by engaging with your website and helps in building trust in your brand.

The free SEO tools we built to help webmasters & curious minds with SEO is an example.

It is useful content, so users are motivated to mention and spread it on a variety of platforms.

3. Market research, surveys & case studies

We can generate credible and relevant information about the company’s industry by doing a market evaluation with our own resources.

Ahrefs is well aware of this. Back in 2017, they produced a fantastic analysis on Ahrefs’ Study Of 2 Million Featured Snippets, using the data they collected to breakdown and give some important takeaways on the featured snippets, a relatively new feature that Google rolled out around that time.

This piece of content is deserving of being utilized as link bait. This report was a success for Ahrefs since it includes relevant and relatable statistics and they received 1882 backlinks and 496 tweets at the time of writing this article.

Ahrefs' study of Featured snippets.
Ahrefs’ study

4. Lists as a source of information

The ability to choose any subject and put it into a list is directly correlated to how effective lists are.

The best thing is that those headlines usually have the greatest impact, piquing the reader’s curiosity and persuading them to click on a link and read the content.

This is a frequent practice at Buzzfeed. Buzzfeed is well known for creating listicle-styled content that helps a lot of their content to go viral.

Here’s an example of a list of “19 Ridiculous Things You Can Get At Victoria’s Secret“.

Buzzfeed's homepage with several listicles.
Buzzfeed’s homepage with several listicles

Final Thoughts

You learnt about a new topic today: link baiting, a collection of methods that can increase the visibility, authority, and engagement of your website.

Let’s go over some of the key aspects again. You must do the following:

  • Make a comprehensive investigation of the niche you want to enter.
  • Choose the goal, the format, and the type of content that you will create.
  • Make up a buyer profile.
  • Produce unique and valuable content whenever possible.

Don’t forget about interactive content. This is an important aspect of digital marketing that should not be overlooked.

Finally, don’t be scared to experiment with new ideas. It’s not easy to pique the public’s attention, but there are a variety of approaches.

If you are creative and original, you will surely achieve the goals set forth in your marketing strategy.
Remember that, in addition to link baiting, link building is also an option. It’s no secret that this is one of the most valuable and powerful SEO tools in the world of digital marketing.


Written by Ashbrak

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